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Newsletter Canadian CEO Literacy Statistics Pamphlet Order Publications


Literacy at Work, ABC CANADA’s quarterly review of literacy issues, has ceased publication in its printed form and will re-launch later this year in an electronic format. The change is part of ABC CANADA’s review of its programs and communications vehicles, with the view to develop more targeted communications to various audiences.

Thanks to a very strong response earlier this year to an online questionnaire regarding Literacy at Work, ABC CANADA was able to incorporate much of that thinking into its plans for this new e-newsletter.

If you would like to receive a free subscription to our new e-newsletter, please provide your complete mailing address, e-mail address and telephone number to .

View the Literacy at Work archives.

Canadian CEO

Canadian CEO profiles leaders whose innovative workplace literacy programs are achieving significant gains in employee skills enhancement and organizational efficiencies.

In this issue, we wanted to look at how corporate management and unions work together to develop and deliver literacy programs. What were the compelling reasons for their working on this? How well were they doing? What lessons have they taken away? What are the challenges and the rewards? They talked, we listened. What emerged is a dynamic picture of people identifying needs, working through the issues and, ultimately, cooperating to answer some pressing challenges.

Myriad organizations are mentioned, including features on corporate and labour leaders John McQuade of Firestone Textiles, Tammy Crane of United Food and Commercial Workers (UFCW), John Saliba of Textiles Human Resources Council, François Bedard of Beaulieu Canada, Jules Lague of Centrale des syndicats démocratique, Rob Kellock of Stedfast Inc., Jill Hutcheon of Ontario’s Workplace Safety and Insurance Board (WSIB), Harry Goslin of Canadian Union of Public Employees (CUPE), Dan Hughes of Cavendish Farms, and Ron Arsenault of UFCW.

There are also commentaries from key business and labour leaders, as well as a round table discussion of workplace literacy issues featuring The Conference Board of Canada’s Michael Bloom, UFCW’s Bryan Neath, Canadian Manufacturers & Exporters’ Perrin Beatty and Canadian Association of Municipal Administrators’ Simon Farbrother.
View Canadian CEO - Issue Three
   Consultez la version française de ces articles

Issue Two showcases Billiton Diamonds CEO Wayne Isaacs; Royal Star Foods Ltd. CEO Eugene Bernard; and Syncrude Canada Ltd. CEO Charles Ruigrock, as well as Vancouver and Moncton mayors Larry Campbell and Lorne Mitton. There is also a policy round table discussion on workplace literacy with Ken Georgetti, president, Canadian Labour Congress; Anne Golden, president and CEO, The Conference Board of Canada; and Nancy Hughes Anthony, president and CEO, The Canadian Chamber of Commerce. View Canadian CEO - Issue Two.

The Premier Issue includes one-on-one interviews with: Palliser Furniture's Art DeFehr, Cameco Corp.'s Jerry Grandey, The North West Company's Edward Kennedy, Dofasco's John Mayberry, Boeing Canada Technology's Mark Ross and Diversified Metal Engineering's Peter Toombs. Visit Canadian CEO - Premier Issue.

Looking "Through the Literacy Lens"
Literacy Statistics Pamphlet

'Through the literacy lens' pamphletThis new brochure brings together key Canadian statistics showing how literacy skills have a major impact on various sectors of Canadian society - Justice, Health, Work, Poverty, Seniors and Aboriginal Peoples. The brochure compels journalists, policy-makers, business leaders, politicians and members of the public to consider these sectors of society "through the literacy lens."

Concerning Justice, for example, offenders experience literacy problems at a rate three times that of the general population, and the average education level of newly admitted offenders serving two years or more is Grade 7. Regarding Work, 50 per cent of Canadian adults score low numeracy levels and are two-and-a-half times more likely to receive social assistance. Eighty per cent of Canadians over 65 have low literacy skills and are unable to cope with the demands of everyday life and work. Concerning Aboriginal Peoples, age 15 to 49, 17 per cent have no formal schooling or less than Grade 9, compared with six per cent of all Canadians.

Print copies of the brochures have been distributed to Canada's national, provincial and territorial literacy coalitions, and copies are also available to individuals who contact us by email, or by phone at .

Electronic versions of the pamphlet are available in PDF format:

Through the Literacy Lens - English - all 5 panels [PDF, 103KB]
- View panels 3 and 4 [PDF, 28KB], showing all sector statistics.

À travers la lentille de l'alphabétisation- Français - all 5 panels [PDF, 114KB]
- View the French version of panels 3 and 4 [PDF, 28KB], showing all sector statistics.

Order Publications

Print out the following form, fill it out and send it with your payment to:

ABC CANADA Literacy Foundation
Publication Fulfillment
4211 Yonge Street, Suite 235
Toronto, Ontario M2P 2A9
Fax: (credit card orders only)

Publication Quantity Price per copy
Linking Adult Literacy and eLearning
This research study written by Dr. Kathryn Chang Barker is not only an inventory of eLearning tools but also an examination of how they are being used and how their effectiveness and return on investment can be determined.
ABC CANADA/Workplace Education Centre Video
This video describes the work of the Workplace Education Centre (WEC), a former division of ABC CANADA. (12 mins.)
Workplace Education Video
This is a generic version of the WEC video and can be used by educators, unions or businesses to explain and promote workplace education. (12 mins.)
Collaborative Evaluation: A Handbook for Workplace Development Planners
This handbook is for anyone facilitating the evaluation of a workplace development initiative. By Sue Folinsbee and Paul Jurmo.
L'évaluation collective: Guide à l'intention des planifacteurs du développement en milieu de travail
Collaborative Evaluation: A Handbook for Workplace Development Planners translated by Bernard Deschênes and Maurice Audet.
Collaborative Needs Assessment: A Handbook for Workplace Development Planners
This handbook will be of interest to educators, managers, and union leaders who have responsibility for workplace development. By Sue Folinsbee and Paul Jurmo.
Collaborative Workplace Development: An Overview
This handbook contains principles of good practice and steps for planning and implementing a collaborative workplace development initiative. By Sue Folinsbee and Paul Jurmo.
Le développement collectif du milieu de travail
Collaborative Workplace Development: An Overview, translated.
Principles of Good Practice in Workplace / Workforce Education
Report from the November 1995 Think Tank Principles of Good Practice in Workplace/Workforce Education.
Les règles de l'art de l'éducation en milieu de travail et de la main-d'oeuvre
Principles of Good Practice in Workplace/Workforce Education translated.
Workplace Education in Canada: A Listing of Non-Profit Providers
This is the second edition of the listing of non-profit organizations involved in workplace education in every province and territory. This binder also includes the Directory of Clear Language Providers.
Understanding Curriculum Development in the Workplace: A Resource for Educators
This resource book written by Mary Ellen Belfiore provides a comprehensive view of a range of curriculum development approaches.
Chronicling the Learning Curve: Workplace Education Instructors Share their Stories
A collection of five narratives written by experienced practitioners that describes how they teach, how people learned and how everyone changed in the process. A satisfying must-read for practitioners. Edited by Mary Ellen Belfiore.
Workplace Education Resources: An Annotated Bibliography
This selected bibliography provides workplace education practitioners, researchers, and other interested stakeholders with a guide for exploring issues of practice, policy, process and controversy. Edited by Wendy Johnston.
  $10.00 (S&H included)
Patterns of Participation in Canadian Literacy and Upgrading Programs: Results of a National Follow-up Study
This study explores what happens once people make initial contact with a literacy group. This study answers questions such as: What percent of people enrol in a program? What are the barriers for those who do not enrol? Ellen Long with Sandy Middleton.
  $20.00 (S&H included)
Who Wants to Learn?
This is the summary of results from the national study Patterns of Participation in Canadian Literacy and Upgrading Programs.
  $2.50 (S&H included)
Nonparticipation in Literacy and Upgrading Programs: A National Study
The first Canada-wide study which attempts to provide insight into why potential adult learners don't enrol in basic skills upgrading programs.
  $25.00 (S&H included)
Why Aren't They Calling?
This is the summary of results from the national study Nonparticipation in Literacy and Upgrading Programs.
  $2.50 (S&H included)
The Impact of ABC CANADA's LEARN Campaign: Results of a National Research Study
This research study demonstrates the effectiveness of the LEARN campaign indicating that more than 50% of calls to literacy organizations from potential learners are as a result of this all media campaign. By Ellen Long.
PSA Workshop Resource Binder NEW!
This binder includes: highlights of each presentation, articles on PSAs and the creative process, a listing of marketing and advertising resources, a sample creative brief, a fact sheet on television in Canada and the viewing habits of Canadians, and other helpful information. Distributed to participants of the PSA Workshop in Toronto, March 2004.
PSA Workshop Video - The Changing Face of PSAs NEW!
This video includes samples of innovative, leading-edge PSAs developed by charities and not-for-profits representing various social issues, including poverty, homelessness, abuse and mental illness. A good resource for those developing their own TV PSAs, who are looking for samples of ads that "break through the clutter." First screened at the PSA Workshop in March 2004.
PSA Workshop Video - View from the Field NEW!
A sample of TV PSAs that promote adult and family literacy, developed by literacy organizations across Canada. First screened at the PSA Workshop in March 2004.
Penny's Odyssey Video NEW!
Made-for-TV, family drama about a thirteen year old girl who hides the fact that she struggles with reading from her friends and family. Ideal for an in-class/in-library discussion on literacy and related issues. Length: 60 minutes, VHS.
  $20 (S&H included)
The Canadian Book of ABCs
This publication showcases the creative talent of our Canadian advertising community. Each letter of the alphabet is featured in a double page spread in the book created by a Canadian advertising agency. The Canadian Book of ABCs has a Canadian theme and is suitable for pre-school children.
The Pitch, The Putt & The Drive: How golf can raise money for literacy
This guide is a tool to help literacy groups develop their golf tournaments to raise funds for literacy.
  $10.00 (S&H included)

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